Are you hunting for ways to make your brand logo more iconic and attractive? Do you wish to unlock the true potential of your brand logo? Well, then you have arrived on the right page!
Indeed, a logo is an integral component of your brand’s identity. It represents who you are and your values to the audience. A good brand logo retains the power to boost growth and revenues by attracting people. Hence, serving as an effective marketing tool.
While companies work from scratch to draft a good logo, one can always benefit from the popular elements in their surroundings to give the logo that extra charm. One such example is anime logos.
Anime Logos are taking up the market like wildfire, with more and more companies realizing its true potential in boosting their businesses.
Did you know you can also transform your brand logo into something unique and effective by incorporating the anime element? Well, you certainly can!
Learn all the what, how, and whys of anime logos below!
What is Anime?
The term Anime gets widely used in Japanese to describe all types of animation, regardless of origins. It is a term driven by the English word animation.
There are two distinct meanings of the word Anime;
- Outside Japan
In other countries, anime refers to the cartoons and animation works produced in Japan. Anime might also get used to refer to the specific visual style of a Japanese cartoon.
- Inside Japan
By anime, Japanese individuals mean animation in general. All the cartoons and characters get called anime. The word anime does not differentiate cartoons in terms of style, origins, and production.
The Japan-produced anime gets released through theatres, television broadcasts, home media, and online streaming services. Apart from the original series, Japanese anime gets adapted from light novels, Manga, and video games.
As of 2016, Japanese anime constitutes 60-percent of the worldwide animated TV shows. Comparatively, Japanese-style anime produced outside Japan is quite little in number and less popular.
A Brief History of Anime
Osamu Tezuka brought forward a characteristic visual style. His animation Astro Boy contained great details in the hair and belt. The colors and intricate background details led to commercial anime production in 1917. Soon, Osamu’s animation developed a massive audience with influence throughout the 20th century. Here’s a brief history of the changes in Japanese animation that followed:
While Astro Boy dominated the anime world by offering a kid-friendly storyline, Dororo shifted it to an adult audience. Dororo, produced by Mushi Productions, created some violence and death. Plus, unlike Astro Boy, Dororo showed more detailed character animation.
In the 1970s, Heidi and other shows introduced more vivid background art that helped convey the emotions to the audience. The flowing streams and blowing fauna added drama to the rigid animations.
- Mobile Suit Gundam-1979
This particular show was one of the first to explore the mechanics. It included mechanical war suits and machinery that give the Japanese anime a new direction.
After the 1980s, the anime experienced global success when the dubbing and subtitle programming industry rose.
- Castle in the Sky-1986
Studio Ghibli leveled up the Japanese anime game by introducing more intricate and moving background scenes into its show Castle in the Sky. Although the characters possessed almost no realistic look, the background art blended fantasy and reality.
Perhaps, the most complex anime of all time, Akira, contained immense technical details. Up till now, the show receives appreciation for its revolutionary anime techniques.
- Ghost in the Shell-1995
Presented by Bandai Visual, the Ghost in the Shell anime tapped into photorealistic backgrounds and accurate body proportions. Following this, several anime shows incorporated realistic characters before turning back to the classics.
Funimation started in the 2000s with its colorful, expressionistic, and detailed anime FLCL. The show utilized all the changes in the past to produce one amazing anime style.
Anime altered its style once again to the intricate character detailing and background art with the introduction if length shows, such as Naruto. These shows have continued over the years.
- Ergo Proxy-2006
In the mid-2000s, the anime took over the lighter and duller color palette with shows such as Ergo Proxy. Up till 2010, the anime produced utilized the previous styles with minimal upgrades.
- Tokyo Ghoul-2014
The iconic show Tokyo Ghoul explored the darker aspects of reality in the form of fantasy and myths. Death and violence included in the show once again increased the production of bleak anime.
- Lu Over the Wall-2017
Recently, some anime films have brought traditional techniques back to life. For example, Lu Over the Wall uses Astro Boy animation.
Currently, approximately 430-production studios are working in Japan’s anime industry. Some popular film production houses include Gainax, Studio Ghibli, and Toei Animation.
Why is Anime so popular?
Only a comparison against Western cartoons can reveal why anime has gained a massive appreciation and global recognition. Unlike the Western cartoon, Japanese anime emphasizes more the detail of the background. They do not focus on the character’s movement. Instead, these utilize different camera effects, such as zooming and panning.
Plus, the art style is quite diverse as it uses disproportionate figures. The prominent characteristics of Japanese anime include unusually large heads and emotive eyes.
Apart from the visuals, the anime can explore sensitive and difficult topics of reality without trashing the fun element. On the surface, anime possesses fantasy and light-hearted themes. However, in the storyline, several important aspects get discussed.
Moreover, unlike western shows, anime does not exclude adult content if the target audience is adults. Violence and blood are some common symbols used.
The popularity of anime has created a new fan culture called Otaku. As per this culture, anime fans call themselves Otaku and nurture an obsession over anime relevant items. Otakus collect figures, manga, merchandise, and keep themselves updated with the anime industry.
Reasons why Anime Logos can boost your business
When walking down a busy market lane, you’re likely to spot cute cartoons and colorful figures on the shop boards. And these logos are even more popular in the virtual world, where online businesses are changing their game with adorable anime logos.
Yes, it might sound insane. But, according to studies, anime industry profits will hit $36.26-billion by 2025! The anime industry is not merely a trend, but a sub-culture of Japan. Hence, no matter how much your brain keeps denying, anime is not going away for a long, long time. So, it is much wiser to benefit from the drastically increasing numbers to market your business. Here are the top-three as to why Japanese anime logos can boost your business:
- Anime Industry and Otaku culture is increasing day by day.
- The earliest generations to watch Anime has reached adulthood. Hence, anime logos will allow your brand to connect with them emotionally.
- Anime logos allows you to give human attributes to non-living things. So, you can expand your emotional connection with your target audience.
Source: We Heart It
Top 3 Types of Anime Logos
Perhaps, the evolution of Anime conveys the intensity of its challenging nature, especially as of today. Sure, it started simple and instinctual – anything that looks cute and features a certain style. But today, the defining aspects of Anime have expanded greatly. There branches within branches, making it all the more complex and, of course, intriguing.
The increase of separate elements automatically means endless combinations. Even if a logo designer uses any one of these dominant and identity-forming elements, the crafted logo would categorize as an Anime logo. For that very reason, there are several types of Anime logos in literal terms.
We could list them down all day. But this guide aims to sum it up for you. It aims to deliver all the essential information about Anime logos comprehensively yet precisely. For that very reason, we will cover the three major types in this guide. These include:
As mentioned earlier, pictorial representation of a message or a say forms the heart of anime. Japanese know how to say more with less. And one can see that quite evidently in icon logos.
By definition, an icon refers to a sign, symbol, or graphical representation that possesses common characteristics with the object it signifies. In an anime logo, the icon does not only represent the mission, vision, and persona of a brand. Sometimes, it may as well represent the storyline.
Note that an icon logo is all about different combinations of shapes. Designers use a variety of shapes to represent certain attributes of a company or brand. Thus, making the logo recognizable and appealing to the targeted audience.
Some common psychological interpretations of a few shapes in logos are as follows:
- Squares & Rectangles: Confidence, boldness, and balance
- Triangles: Strength, dynamism, and energy
- Circles: Unity and collaboration
- Curves: Happiness, joy, and positive emotion
- Horizontal lines: Calmness and femininity
- Vertical lines: Masculinity and strength
- Spiral: Hypnotic and calming. It symbolizes growth.
Next comes the font-based logos, also known as typographical logos. In the anime world, experts pay immense attention to the lettering they use. From the length to the curves, each element matters substantially.
Here are a few fonts that you’ll see in most anime logos:
- Hangyaku by daredemotypo
- Yeyey by DonMarciano
- YokelVision by Checkered Ink
- Pocket Monk by Checkered Ink
- Ninja Naruto by SK89Q
- Extra Ornamental No.2 by Chuuniotaku
- Verminoriko Aki by Heaven Castro
- Kauro Sans by Heaven Castro
Well, the list conveys how the cursive nature of Japanese calligraphy overshadows most fonts to date. It’s as if, without the stylish edge of Japanese cursive, fonts seem dull, dry, and incomplete. And so, even if a graphic designer tries to craft something truly unique, a hint of Japanese cursive makes it to the stage.
Other than that, the spacing between the font, its color, and of course, the text matters a lot. These factors have a significant role in determining the overall impact of the logo. For example, Yeyey by Don Marciano will appear more striking in bold yellow than pale green. Similarly, a shorter word in this font will be easier to remember as compared to a longer, difficult-to-pronounce word. These features depend on the personality and identity of your brand, as well. So, you ought to keep all factors in mind before crafting an anime typographical logo.
Fundamentally, mascot logos use striking and appealing cartoon-like characters to represent the brand. The characters serve as the brand-ambassador and eventually become the identity of the brand. To understand this, you can consider the example of McDonald’s. The character Ronald Macdonald, dressed in white, red, and yellow, serves as a mascot for the brand.
In anime logos, you will find extensive use of mascots. These may not be entirely new characters. At times, brands personify objects, such as adding eyes to a cup of coffee. It may as well be a single letter with eyes, ears, hands, etc.
About the rest, you need not worry. The following section lists all the trending and famous anime logos to help you get an idea of most types. You will be surprised to see how interlinked all of these are!
Famous Japanese Anime Logos & Names
To sum up, all that you read until now, here are a few famous Japanese Anime logos. Observe how some of these use mascots, some use typography, and some use icons. A few of these even use all three elements to cast a strong impression.
- Toei Animation
- Milky by Fujiya
Source: Chocolate Brands List
- Nippon Animation
Well, in a nutshell, Anime logos are an excellent choice to brand yourself as a consumer-friendly brand. The informal nature of these logos allows consumers to connect on a personal level. And the use of cute mascots and stylish font types enhances the brand profile, giving birth to a sense of pride as people associate with the brand. They’re magical tools!