In the recent fashion trends, t-shirts have become the epitome of casual wear while some creative minds are infusing t-shirts in the luxurious and formal attires that not only crank up the notch of their personality but also align with the interests and trendy fashion. Needless to say, that screen printing has in the ground for long but with the shifting fashion paradigms, custom embroidery Houston is the latest trend on the fashion block.
Given the new trends, selling customized t-shirts is challenging than ever before, but directing the business to audience-centric designs and customization is the new path of success. In this blog, we have rounded up the process of t-shirt development and how to ace the online business while hiking up profit margins. So, let’s get on with it!
Things to Consider
Starting up the t-shirt business is pretty simple and streamlined given the availability of printing, designing, and shipping, but the increasing competition can be a study hurdle. Making the right decisions is essential for creating a successful business and myriad of critical elements are to be considered such as;
- Design – The designs and art needs to reflect the choice of the wearer and aligns with their personality
- Niche – Decide the niche; awareness, fiction, fandom, funny, slogans, whichever you want but once decided, stick to it
- Brand – Create a strong branding position for your business
- Quality – For the development of top-notch and profitable business with sustained income, ensure the high-end quality
- Inventory – Don’t go overboard with the stitching because managing the inventory needs to be your sole decision and if stitched more in quantity, sell them out on discounts before launching new designs
Now that you have grasped the basics of customized embroidery, let’s walk you through the essentials that will help you develop the road map for your business. Let’s dig in a bit deeper!
Embroidery Is Not Weaving
We have seen multiple businesses making this mistake as they confuse woven products with embroidery. Weaving is directed towards the intervening of threads to create the captivating designs while embroidery is directed towards the design stitching that is integrated directly into the shirt.
Design placement in the form of screen print or embroidery requires setting up of the proximal value of stitches. For instance, the square inch of embroidery will have 2,000 stitches. However, to create the full-fledged embroidery design, the number of stitches must not exceed the value of 7,500. Besides the number of stitches, type of stitch equally matters and there are two distinct options; satin and walking. The satin stitches are apt for designing the outlines and ensure lettering embroidery. However, walking stitch helps in adding intricate details to the embroidery designs and fill in the design outlines.
Embroidery Machine Is Essential
When you are starting the customized embroidery business, you need to invest in the advanced technology and machine that cranks up the embroidery process. The optimal stitching value needs to fall around 1,000 stitches per minute for efficient working. Moreover, it is better to have multiple heads as it helps in creating the same embroidery designs at a time.
Placement Has To Be Practical
The most common embroidery design placement is on the left breast in case of the shirts made for embroiling the logos or initials. However, for the casual shirts, the front center is usually used to embroil the design.
The Diverse Color Wheel
The threads need to create the exceeding value of 1,500 colors. Also, you will need to ensure Pantone matching that will empower you to create the design of your choice.
There are two main types of threads; polyester and rayon, and it depends on the design and fabric for devising the ultimate choice. Polyester is more of a sophisticated choice as it’s known for resilience and durability while being non-shiny. On the other hand, rayon is used for smooth and shiny appearance and is usually embroided on the intricate fabrics.
The Bottom Line
As a customized embroidery business, you need to implement multiple designing approaches followed by the follow-up process such as clamping, hooping, sewing out, trimming, digitizing, and steaming. These steps are essential for packing and delivering the perfectly-embroided shirts.